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MENA buyers among international visitor targets
Interest in the 2026 fair is already reflected in stand sales. Around 3 months before the opening, 90% of exhibition space had been sold, while organizers expect 80,000 domestic and international visitors.
Visitor outreach is focused on Germany, Belgium, Greece, Romania, France, Italy and Poland, alongside the United Arab Emirates, Morocco, Qatar and Saudi Arabia. The four MENA markets are part of the fair’s wider effort to attract professional buyers from different regions to Istanbul. The country mix gives the event a regional dimension spanning Europe and MENA.

British nationals ranked first in Betterhomes’ Dubai transaction data for March and April 2026, ahead of Indian, Australian and Egyptian buyers. While such rankings show the prominence of British demand, wider research provides another layer by examining buyer intentions and spending power. Knight Frank’s Destination Dubai 2025 research, conducted with YouGov among 387 high-net-worth individuals across the UK, India, Saudi Arabia and East Asia, found that 74% of British high-net-worth respondents considering a UAE property acquisition named Dubai as their preferred emirate. British respondents allocated an average potential property budget of US$30.3 million.

The region’s interest in the forum is reflected in the composition of its delegations. In previous seasons, the MENA region was represented by speakers from Jordan, Qatar, Lebanon, Morocco and the UAE – including association leaders, designers, fashion business representatives and professors, for whom Moscow became a gateway to new dynamic markets. The upcoming season will feature Khulood Khoory, Director of Design Department at Dubai Culture and Arts Authority, Susan Sabet, Board Member and Secretary General of Egypt Fashion Week, Hind Joudar, CEO of Maroc Fashion Week, Senan Kamel, Founder and CEO of Baghdad Fashion Week and Head of Baghdad Organization for Arts and Culture (Iraq), as well as Shirene Rifai, Founder and CEO of Jordan Fashion Week.

The agreement, signed in Taicang, China, establishes a long-term technology partnership with contractual capacity to supply up to 10,000 humanoid robots per year over the five-year term, subject to adjustment based on project progress, technical validation, and the expansion of commercial applications.

The School of Cyber Defense Competition 2026, organized by Tech Firm Technology LLC in collaboration with the Dubai Electronic Security Center (DESC), invites university students across the UAE to participate in a team format competition focused on real-world cyber challenges. The live final will take place on 18 September 2026 at GISEC Global, Dubai Exhibition Centre, Expo City Dubai, where the top five teams will compete for a total prize pool of AED 20,000. With a strong focus on artificial intelligence, cybersecurity, and emerging technologies, the competition aims to provide students with practical experience and industry exposure.

The UAE presents some of the most demanding conditions for home air conditioning anywhere in the world. With summer temperatures regularly exceeding 45°C and sustained heat that places continuous pressure on cooling systems, UAE households, particularly those in villas and larger residential properties, require equipment that is built for local realities, not simply rated for them. The VoxIN JetMax has been designed with precisely these conditions in mind.

Restaurant operator Papa Johns announced a major commercial partnership on Wednesday as Papa Johns teams up with Disney and Pixar for the release of Toy Story 5 across global markets. The promotional initiative marks the first time in the history of the animated film franchise that a major pizza delivery brand has secured an official partnership for a theatrical movie release. Designed to align with the upcoming worldwide premiere of the film on June 19, the joint campaign introduces specialized menu offerings, limited-edition merchandise drops, immersive experiential pop-up locations, and custom animation created specifically for international audiences.

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